I'm Corinne
Product & Design Leader. Data Lover. User Advocate.
Profile
As a product and design leader, I enjoy navigating the fascinating intersection of customer needs, data insights, business imperatives, and technical realities. Throughout my professional journey, I've been driven by a sincere commitment to championing user-centricity. This involves diving deep into meticulously researched data and seamlessly collaborating with engineers to bring forth intuitive interfaces that truly resonate with our audience.
A pivotal aspect of my role involves articulating to stakeholders how our business requirements harmonize with the ultimate goal of user satisfaction. It's about creating a balance between what our users need and what the business requires.
What fuels my enthusiasm is the opportunity to impart the significance of sound human factors decision-making across the entire product life cycle. I'm deeply passionate about illuminating how these decisions profoundly impact our overarching business objectives. It's not just about making good choices; it's about instilling an appreciation for these decisions and recognizing their pivotal role in driving successful business outcomes.
With a foundation in formal education, my approach to leadership is rooted in building teams through knowledge-sharing and collaborative learning. I'm dedicated to fostering environments where user empathy isn't just a principle but a guiding force, creating a culture where understanding our users is at the heart of what we do.
In the dynamic and ever-evolving realm of highly technical landscapes, I firmly believe that our human connections and creativity act as the driving force that revolutionizes the products we build. Let's connect and explore how we can bring innovation and user-centric design to the forefront of our endeavors!
Experience
BIGEYE | Head of Product and Design | Remote | 2022 - Present
APPLE | Lead Interaction Designer | Seattle, WA | 2021 - 2022
KASKADA | Head of Product Design | Seattle, WA | 2019 - 2021
EGENCIA | Lead Mobile Product Designer | Seattle, WA | 2017 - 2019
FREELANCE | Product and Design | Remote | 2015 - Present
STARCHUP | Lead UX/UI Designer | Chicago, IL | 2016 - 2017
DESIGNATION | Lead UX/UI Designer | Chicago, IL | 2015 - 2016
APPLE | Business Sales and Trainer | Chicago, IL | 2010 - 2015
Key Achievments
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Developed a comprehensive strategy for the product direction post-acquisition, effectively leveraging new technical capabilities of the acquired company.
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Spearheaded product design, research, and product strategy initiatives impacting the overall user experience and product functionality.
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Facilitated comprehensive Design Thinking workshops with stakeholders across all organizational levels, fostering a collaborative and innovation-driven approach.
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Pioneering the creation and implementation of a scalable design system tailored to accommodate the rapid growth of the product.
Responsibilities
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Overseeing end-to-end product design processes, ensuring alignment with organizational goals and user expectations.
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Driving cross-functional collaboration by leading Design Thinking workshops, promoting a user-centric mindset, and incorporating diverse perspectives into the design and development process.
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Crafting and executing a robust product strategy, aligning it with business goals and market demands.
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Establishing and refining a scalable design system to maintain consistency, efficiency, and visual coherence throughout the product's evolution.
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Collaborating closely with key stakeholders to set long-term goals, using analytics to prioritize UX/UI improvements.
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Mentoring and guiding a high-performing team of designers and PM's, fostering a culture of creativity, innovation, and continuous improvement.
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Aligning design efforts with user research outcomes to ensure a data-driven and user-centric approach to product development.
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Upholding best practices in design methodologies, staying abreast of industry trends, and implementing relevant technologies to elevate product design standards.
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Continuously optimizing the user experience through iterative design processes and user feedback loops.
Impact
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Led a team of product managers and designers in the research, development, and launch of the largest product offerings, resulting in a 200% increase in the marketing pipeline.
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Collaborated with sales and customer success teams to define product positioning and messaging, leading to a 25% increase in customer expansion.
Implemented agile product development processes and methodologies, resulting in a 10X increase in new feature velocity. -
Implemented a scalable technical architecture that integrated legacy systems with cloud infrastructure, helping complete the migration 15 months ahead of schedule.
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Elevated the product's design maturity and effectiveness through strategic leadership and hands-on contributions.
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Established a collaborative design culture that resulted in increased stakeholder engagement and cross-functional teamwork.
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Positioned the design function as a key driver of product success by integrating user feedback and data insights into the design process.